Description
About Good Sense Foods
Good Sense Foods, a second-generation family-owned food manufacturing company, is dedicated to creating branded and private label healthier food products. Our commitment to quality, innovation, and excellence has established Good Sense Foods as a trusted name in the CPG industry.
Why Join Us?
At Good Sense Foods, we are proud of our familyowned heritage and longstanding commitment to doing things the right way. Our culture is built on integrity, teamwork, and continuous improvement, offering a collaborative environment where employees are encouraged to contribute, grow, and make a meaningful impact. We value innovation, accountability, and shared success—and we believe our people are central to our continued growth.
To support our continued growth, we are seeking a Marketing Specialist to help drive digital, ecommerce, and brand execution in a fastpaced CPG food manufacturing environment. In this role, you will play a handson part in executing retailer digital marketing campaigns, managing digital shelf content, supporting brand initiatives, and partnering crossfunctionally to bring products to market.
This role is ideal for someone who:
Enjoys both analytical and creative work
Is comfortable switching between projects in a fastpaced CPG environment
Wants exposure to endtoend brand building at a growing food company
Is eager to learn and grow within a small marketing team
DESCRIPTION OF PRIMARY DUTIES:
Digital & ECommerce Marketing (Core Focus)
Support execution of retailerspecific digital marketing campaigns (retail media, paid search, reporting, and optimization)
Manage digital shelf accuracy and content execution across retailer sites
Maintain product content in Syndigo, 1WorldSync, Salsify, and related platforms
Ensure product descriptions, images, and attributes are current and accurate on retailer websites
Content, Social & Community
Build and execute a monthly social media calendar (Instagram, Facebook)
Create content for the monthly consumer newsletter
Support brand partnerships and collaborations
Trade Shows & Events
Coordinate trade show logistics, including timelines, registration, and forms
Manage marketing materials and booth assets for events
Support development of brochures and trade show collateral
Marketing Operations & Asset Management
Organize and maintain digital marketing assets and folders in SharePoint
Ensure files, renders, and final assets are clearly stored and accessible
Brand & Packaging Execution
Coordinate packaging design and graphics reviews with crossfunctional teams
Track feedback, approvals, and version updates
New Product Launch & Innovation Support
Support the Marketing Manager on new product launches, including:
Innovation planning and timelines
Frontend consumer insights and research support
New item performance tracking and reporting
Sales & Commercial Support
Support Sales team requests in partnership with the Marketing Manager
Assist with sellin materials, product information, and retailerspecific marketing needs
Website & Digital Operations
Manage daytoday communication with website developers on product assortment updates
Support website updates and future site enhancements or redesign initiatives
Requirements
Required
1-3 years of CPG marketing experience
Hands-on experience managing retailer digital marketing campaigns (e.g., retail media platforms, paid search, performance reporting)
Ecommerce / digital shelf management experience (Syndigo, 1WorldSync, Salsify, or similar)
Basic Photoshop and digital design capabilities (asset resizing, basic edits)
Ability to work effectively in a dynamic, fastpaced environment, managing multiple priorities while maintaining strong attention to detail and meeting deadlines.
Preferred
Website or CMS support experience
PR or earned media coordination
