Description
POSITION SUMMARY
The American Concrete Institute (ACI) seeks a motivated and energetic Managing Director, Communications and Marketing (MDCM). The MDCM is responsible for planning, developing, and implementing all ACI communications and marketing strategies, plans, programs, and branding initiatives. The position reports directly to the Executive Vice President (EVP), who is ACI’s chief executive officer, and manages the communications and marketing team. This position is in-person and based at ACI headquarters in Farmington Hills, MI (Detroit metropolitan area).
ACI is a leading global authority for the development, dissemination, and adoption of its consensus-based standards, technical resources, and educational, training, & certification programs. Founded in 1904, ACI is headquartered in Farmington Hills, Michigan, USA, with a regional office in Dubai, UAE, and resource centers in Southern California, Chicago, and Maryland. ACI administers 30+ technical certification programs and 225+ online training resources in support of more than 100 local ACI chapters globally. We are proud to sponsor 40,000+ members spanning 120 countries with a strong culture of collaboration. The organization is committed to advancing best practices in concrete and supporting professionals and organizations through innovative programs and resources. Additional information about ACI and its initiatives is available at American Concrete Institute.
ESSENTIAL JOB FUNCTIONS
Key responsibilities include, but are not limited to:
--Create and guide a comprehensive strategy for communications, marketing, public relations, and media programs to elevate awareness of ACI’s programs, product lines, and services.
--Oversee implementation of communications marketing campaigns from ideation to execution.
--Ensure consistent articulation of ACI’s desired image and position to internal and external stakeholders and audiences.
--Develop and implement a media relations strategy and plan by identifying, developing, and maintaining key news media contacts; in consultation with the EVP, serve as a primary media spokesperson.
--In conjunction with other key internal staff, lead market research efforts and monitor trends to identify challenges and opportunities for growth.
--Identify appropriate analytics to adjust strategies and measure the achievement of key targets and goals.
--Demonstrate support for ACI’s Strategic Plan, including business operations, culture, mission, vision, and departmental interdependence.
--In conjunction with other key internal staff, proactively implement the ACI Operational Plan, ensuring that all related Communications and Marketing elements are addressed and advanced.
--Drive staff collaboration in continuous improvement ideas and activities.
--Accountable for departmental forecast and budget, including proper allocation of costs.
--Negotiate contracts with vendors, distributors, and consultants, as appropriate, to manage media buying, printing of marketing collateral, video production, and related initiatives.
--Ensure departmental compliance with ACI policies as they relate to embargoed countries, record storage and retention, and security of ACI materials and customer data privacy.
--At the direction of the EVP, serve as staff liaison to assigned Board committees.
--Represent ACI at events, either independently or in partnership with other staff members.
--Create appropriate reports, business correspondence, and presentations, as necessary.
--Carry out supervisory responsibilities in accordance with ACI’s policies and procedures, and all applicable laws in a professional, consistent manner. These responsibilities include but are not limited to interviewing, selecting, and hiring employees; training, coaching, and mentoring employees; evaluating direct reports’ performance for purposes of recommending promotions or other changes in status; rewarding and disciplining employees; planning, assigning, and directing work to support departmental, as well as ACI’s overall goals and objectives; and addressing complaints and resolving problems in a timely manner.
---Ensure employee awareness, understanding, adherence, and accountability to ACI policies.
--Understand job functions of all direct reports and delegate work effectively.
--Ensure that the department has written procedures for all departmental functions.
--Other duties and projects, as assigned.
Requirements
MINIMUM JOB REQUIREMENTS
-10+ years’ experience in communications, marketing, and/or public relations.
-5+ years’ experience with leadership oversight of a communications and marketing department.
-Bachelor’s degree in communications, marketing, journalism, or public relations. (Master’s preferred.)
-Demonstrated experience in designing and executing communications, marketing, and public relations plans, programs, and activities.
-Understanding of communications and marketing trends, methods, and technologies.
-Strong knowledge of MS Office applications, SEO, web, and marketing analytics.
-This position will be required to attend conventions, trade shows, off-site meetings, industry conferences, training events, or other business-related events that could involve multi-day or multi-week overnight travel.
IDEAL ATTRIBUTES
-Can effectively apply knowledge of job and organization policies and procedures to complete a variety of assignments.
-Flexibility and willingness to take on new projects and tasks.
-Ability to effectively communicate internally and/or externally.
-Ability to work independently and as part of a team.
-Capacity to read, analyze, comprehend, and interpret general business documents and procedures manuals.
-Desire and drive to make an impact on the Institute and the global concrete industry.
-Strong leadership skills with the ability to foster support from others to accomplish goals and objectives.
-Exceptional organizational and project management skills with the ability to prioritize, handle multiple tasks, and meet deadlines.
-Ability to define problems, collect information, establish facts, and draw valid conclusions that positively impact ACI.
-Strong oral communication skills with the ability to speak effectively about complex matters before a wide variety of individuals or groups, both internally and externally.
-Proficient in a broad scope of writing techniques and styles, with understanding of correct grammar, punctuation, and proofreading.
-Excellent interpersonal and listening skills with the ability to work toward a common goal within cross-functional teams.
-Ability to work with minimal direction and take on new assignments/projects with little supervision.
-Capable of exercising independent judgement and discretion to make decisions that impact group operations.
-Ability to uphold a high standard of conduct and ethics.
-Capable of maintaining discretion when working with confidential information.
-Additional certifications or licenses may be helpful for this position, such as a Certified Association Executive (CAE) designation.