Description

Reporting to the CEO, the Head of Marketing is a handson, strategic leader responsible for owning demand generation and brand growth while bringing the fractional CMO function inhouse full time. This role sets marketing strategy, leads and develops a highperforming team, and ensures strong execution across paid, owned, and earned channels.

This is a true playercoach role. The Head of Marketing provides direction, prioritization, and accountability, while also rolling up their sleeves to support execution and optimization where needed. Success in this role requires close partnership with Sales, strong crossfunctional collaboration, and a clear ability to translate strategy into consistently executed campaigns across the team.

Requirements

ESSENTIAL DUTIES & RESPONSIBILITIES 

Strategy, Planning, and Leadership
Own the marketing strategy and quarterly planning process, aligning priorities to company goals, seasonality, and pipeline needs

Evaluate annual goals and EOS Rocks to identify growth constraints, define clear marketing priorities, and lead the marketing team with alignment on priorities, timelines, and accountability
Partner directly with the CEO and executive leadership to align on go-to-market strategy and revenue objectives
Provide creative and strategic direction across campaigns, including trade shows, press initiatives, advertising, video, and other visual content, and new marketing programs
Establish an AI-enabled marketing approach that improves speed and consistency while protecting brand voice, accuracy, data, and intellectual property
Ensure consistent brand voice, core messaging, and positioning across all channels

Budget Ownership and Vendor Management

Own and manage the marketing budget, including planning, forecasting, pacing, and ROI evaluation
Allocate spend across paid media, SEO, web development, software tools, contractors and agencies, trade shows, and creative production, ensuring efficient CAC & ROAS
Manage external agencies and consultants, including scope, deliverables, timelines, and performance
Regularly report on marketing performance and return on investment to leadership

Lead Generation and Pipeline Support 

Define and execute a focused marketing strategy that drives qualified leads and supports revenue growth, while developing, implementing, and optimizing programs across paid, owned, and earned channels, including email, web, social, and paid media, to improve engagement and conversion.
Partner closely with Sales to align lead generation efforts, improve lead quality, and support strong handoffs and conversions 
Build and optimize lead journeys from acquisition through nurture to MQL and SQL stages 
Establish campaign frameworks, messaging strategy, and success metrics, with execution owned by the Marketing Director
Use experimentation to accelerate campaign iteration and optimization across channels 
Guide optimization strategy across channels while empowering the team to execute and iterate 
Website, SEM/SEO, Paid & Organic Social, and Conversion Optimization 
Collaboratively define and lead the strategy in partnership with highly capable Marketing Director for website performance, paid and organic growth, and conversion optimization, ensuring increased visibility and efficiency across traditional paid and organic search, AI-driven discovery, and paid and organic social. (The Marketing Director manages day-to-day digital channel oversight and external contractors to execute digital campaigns.)
Set cross-channel strategies, budget allocation, and performance targets, in partnership with Marketing Director, and oversee priorities for all channels, including the website roadmap, content development, organic & paid campaigns, and CRO initiatives. 
Partner with the Marketing Director to execute updates, testing, and ongoing optimization, while ensuring adherence to SEO & AIO/GEO best practices. 
Collaborate cross-functionally on program launches, overseeing messaging and web deliverables (e.g., landing pages and assets) to ensure alignment, quality, and on-time delivery. 
Leverage AI to support SEO enhancements, internal linking, paid media optimization, CRO testing, and other areas with appropriate human oversight.

Marketing Operations, Analytics, and Technology (HubSpot and Salesforce) 
Own marketing operations strategy and performance standards across HubSpot and Salesforce, including attribution, lifecycle stages, reporting, and data hygiene, in partnership with the Marketing Director 
Oversee CRM strategy, including email marketing, lead nurturing, segmentation, automation, with daytoday execution led by the Marketing Director & Content Marketing Manager
Manage relationships with HubSpot and Salesforce consultants to improve integrations, workflows, and longterm optimization 
Define KPI dashboards and reporting cadence using Google Analytics, HubSpot, Salesforce, and tools such as ContentSquare
Use insights to guide channel strategy, budget allocation, and quarterly planning 

Content, Creative, and Brand Stewardship 
Oversee content and creative strategy across website (blog, case studies, landing pages) , paid media, social media, email marketing, and sales enablement materials, refining brand positioning, messaging, and differentiation while directing creative strategy and empowering the team to execute
Ensure consistency, quality, and brand governance across all outputs, including clear standards for asset management and organization

Podcast, PR, and Brand Initiatives 
Oversee brand amplification strategy across PR, partnerships, and content channels, ensuring alignment with broader campaign and business goals
Guide storytelling, video, and content initiatives that elevate market perception, partnering with the Marketing Director, Content Marketing Manager, Marketing Assistant, and external teams to execute brand programs, including podcast and PR

Trade Shows and Experiential Marketing 
Define trade show and field marketing strategy in partnership with Sales, including goals, positioning, success metrics, and the role of experiential marketing in driving pipeline and brand awareness
Establish frameworks for pre- and post-event follow-up, performance measurement, and pipeline attribution to ensure clear visibility into impact
Provide strategic direction to the Marketing Director on execution, campaign integration, and resource prioritization