Description
This position is responsible for the development, direction, and evaluation of creative and branding strategies for Duke Recreation & Physical Education’s programs and facilities.
Oversees the Marketing budget, including a departmental Special Events sub-set. Ensures effective use of funds and is the primary recorder of expenses and reconciliation through department procurement practices
Evaluates, updates, and enhances the departmental outreach channels, such as the website, print materials, registration portal (MyRec), social media, digital displays, etc.
Assist the Director of Memberships in the conceptualization of the monthly department newsletter with engaging content.
Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs.
Manage the department’s Nike allotment, including branded apparel and merchandise, to support and strengthen program visibility, staff outfitting and brand alignment.
Ensure all marketing and communication materials reflect our commitment to equity, inclusion, and diverse representation.
Requirements
A Bachelor’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
Work requires a minimum of 3 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
Departmental Qualifications:
A Master’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
A minimum of 5 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
High level of collaboration, communication and teamwork fostering a positive work atmosphere.
Pro-active self-starter with the ability to work independently.
Ability to set and meet long term objectives while adapting to immediate needs.
Experience leading, directing, and motivating team members, including setting performance standards and monitoring performance.
Experience and competency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop with the ability to learn and leverage new software platforms such as AI.
Shares the responsibility of the mission, strategic planning and goals for Recreation and Physical Education.
This position is:
Onsite. The work is performed on-site or at a designated assignment location.
