Description

Job Description

The Candidate will be responsible for promoting Canon Products & Solutions awareness and profile across the regions via events, PR, marketing activities, internal promotion, and partner collaboration. He / She will also be responsible for designing action plans for country support and regional marketing / sales activity to stimulate market awareness and sales achievement.

Responsibilities

Market Analysis & Strategy

• Analyse market size, competition, pricing and market dynamics across assigned countries.
• Develop local sales strategies and business plans in collaboration with Area Sales and partners.
• Develop regional marketing and sales action plans to drive market awareness and sales.
• Monitor Canon market share and provide regular market intelligence and competitor analysis.

Pricing & Product Positioning

• Define product pricing and positioning based on market and competitive insights.
• Negotiate product support and pricing with BU.
• Support tender pricing, key accounts and special deals in collaboration with Area Sales.
• Manage the tender pipeline and ensure effective follow-up with Area Sales.

Product Launch & Promotion

• Coordinate new product launches across Middle East markets to ensure timely and successful market introduction.
• Manage product lifecycle from launch to end-of-life through appropriate strategies, promotions and schemes.
• Drive strategic product priorities and targets in line with management direction.

Product Training & Development

• Deliver product training for internal teams and Canon distributors across the region.
• Coordinate local training programs and ensure product knowledge is maintained.
• Evaluate trainee knowledge and maintain up-to-date training records.

Sales & Marketing Budget & Performance

• Develop annual sales targets, sales plans and marketing budgets in collaboration with Area Sales.
• Advise Area Sales on product strategy to strengthen business structures and market coverage.
• Monitor monthly sales performance against agreed plans & implement corrective actions where required.

Gross Profit Management

• Monitor and manage gross profit across special promotions, tender pricing and support deals.
• Track agreed pricing and support from approval through to actual delivery.
• Ensure effective management of incoming and outgoing commercial support.

Marketing & Business Development

• Plan, manage and coordinate market development & promotional activities across assigned markets.
• Ensure activities are delivered within agreed timelines, budgets, quality standards & company guidelines.
• Drive initiatives that strengthen Canon's product and brand awareness across the region.

Reporting & Coordination

• Maintain effective communication and coordination with HQ on budgets, product launches, pricing support and business performance.
• Prepare and submit required reports, forecasts and business updates within agreed timelines.
• Ensure alignment between regional activities, HQ requirements and local market needs.

Qualifications

Qualification & Experience

• University level or equivalent with 15+ years' of work experience
• High level of relevant knowledge and experience coupled with the ability to relate technical information to non- technical people at all levels.
• Previous experience of formal classroom training desirable but proven coaching techniques may be an acceptable alternative (formal training to be learned).
• Fluency in written and Spoken English, Knowledge of Arabic.
• High level of written and spoken communications required
• Professional appearance, attitude and communication style.
• Familiarity with MS Office Applications, i.e. Word, Excel, PowerPoint.
• Must be fluent in English. Arabic knowledge will be a plus

Skills

• Excellent analytical skills and a logical mind.
• Motivation and aptitude to continue learning as new technology is introduced
• Able to communicate, at times involving complex technical information, to technicians, service and marketing personnel in all Canon Locations, and distributors

Other Requirements

• Valid UAE driving license.
• Overseas travel and periods away from home.
• Flexibility to respond to travel needs at short notice
• Able to work on own initiative and meet targets whilst under pressure.