Description
Celebrated as one of BC’s Top Employers year after year, a driver of innovation within a dynamic industry, and with a purpose-driven focus on making investments that enrich communities throughout the province, BC Lottery Corporation is a Crown corporation with an entrepreneurial spirit. Thanks to its players, BCLC provides the Province of BC gambling revenue to help benefit British Columbians through investments in areas such as education, healthcare, community programs and services. Embarking on an exciting new corporate strategy with a vision to revolutionize gambling entertainment through engaging experiences that build and benefit community, BCLC exists to generate win-wins for the greater good.
Reporting to the CEO, the Chief Social Purpose Officer & Vice-President, Marketing (CSPO) works closely with the CEO, Executive, and Board of Directors to develop and enact the strategic vision for marketing, external partner relations/government relations and social purpose in support of the corporate strategy. In doing so, they will advance and grow BCLC’s brand awareness, and drive customer acquisition and retention, as well as social purpose impact.
This role is multi-faceted and oversees a large, dynamic team that is responsible for marketing, player incentive and rewards programs, social purpose, customer relations management and loyalty, ESG, partner and government engagement, Indigenous relations, communications, and the customer support centre. Of particular importance is supporting the development of strong, effective and mutually beneficial external partner relations within and beyond the province to open future growth and innovation opportunities for BCLC.
As the Chief Social Purpose Officer & Vice President, Marketing, you have driven revenue for an organization by being innovative, collaborative and attuned to an industry’s evolution. Combined with enhancing external relations that deliver impact for your organization, you have helped organizations implement and report on ESG strategies and further their external partner engagement priorities. You bring a track record of supporting brands that invoke passion and affinity.
You possess an ability to collaborate, communicate, and implement progressive, creative, and effective marketing strategies across all media, and bring a deep understanding of how to leverage various platforms to engage consumers and elevate brand awareness. A proven ability to integrate an effective, forward-looking digital marketing strategy into an established, yet evolving organization has been one of the hallmarks of your success. In addition, you bring loyalty program expertise and a deep understanding of how effective loyalty and reward programs can drive engagement. As a leader, you are known as someone who can coalesce and motivate a team of professionals and can also lead with influence across a sector and beyond.
Above all, you believe in BCLC’s brand promise, you are committed to its social purpose and mandate, and you live the organization’s commitment to community. This role oversees a team in both Kamloops and Vancouver. The CSPO is expected to spend a considerable amount of time in both locations.
The targeted salary range for this position is $228,881 – $286,102 annually, supplemented by a competitive total rewards package.
To apply: https://pfmsearch.com/executive-opportunity/bc-lottery-corporation-chief-social-purpose-officer-vice-president-marketing/
