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Description
AK’s Business Development Manager drives revenue growth by assisting attorneys to enhance their market presence, identify new business opportunities, and nurture existing referrer relationships.
The incumbent works with AK attorneys to develop strategic plans, craft pitch materials (RFPs), conduct market research, and manage client targeting initiatives and communications.
We seek an individual who has successfully led and incentivized a Business Development/Marketing team with a proven track record of consensus building across all levels of a Firm.
Requirements
Key Duties and Responsibilities:
Strategic Planning: Develop and execute business plans (SPI Plans) for individual attorneys, practice groups and industries groups that align with Firm goals.
Attorney Coaching: Meet regularly with attorneys to advise and assist the execution business plans. Advise partners on business development best practices, helping them build their personal brands and professional networks.
Pitching & RFP Response: Lead the creation of proposals, pitches, and presentations that showcases attorney and Firm capabilities.
Referrer & Client Relationship Management: Identify opportunities to expand existing referrer and client relationships and drive cross-selling initiatives.
Market Intelligence & Research: Monitor industry trends, competitor activities, and news to identify new referrer and client leads and market opportunities.
Marketing & Thought Leadership: Collaborate with the marketing team to drive brand awareness through events, webinars, directory submissions (e.g., Chambers), and client alerts.
Lateral Integration: Support the integration of new lateral attorneys by developing targeted referrer and client plans.
Budget Management: Manage business development budgets and evaluate the return on investment (ROI) for marketing and business development initiatives.
Qualifications / Experience:
Bachelor’s degree in Marketing or related discipline required, Master’s degree a plus.
Five to ten years’ experience in Marketing, specifically in the Legal Industry.
Demonstrated knowledge of legal industry marketing standards.
Proficient with content management software (DNN a plus).
Skilled at contact management software (Interaction+ an advantage).
Strong written and verbal communication skills.
Strong references.
Skills:
Proficient in MS Office Suite: Outlook / Word / Excel / PowerPoint.
Digital organization & maintenance a must.
Good communication skills with attorneys, professional staff and other various stakeholders.
Be detail-oriented, organized and attentive.
Able to prioritize and handle multiple tasks simultaneously.
Able to work independently with minimal direct supervision.
Willing and able to learn new skills.
The Firm:
Anderson Kill P.C. (AK) was founded in 1969 on the principles of integrity, excellence in the practice of law, and straightforward solutions to complex legal issues.
The Firm’s founding Partners were committed to building a Firm that serves the public welfare and fosters a culture of mutual respect, aid, and consultation among all members of the Firm.
Their ideals are the bedrock of the Firm’s culture to this day, including:
- excellent work and client service
- a high level of personal satisfaction in professional practice
- serving priorities other than maximal earnings
- dealing forthrightly with mistakes and fostering free discussion
- mutual support among colleagues without regard to hierarchical distinctions
