Company Profile

Destination Canada

Company Overview

Destination Canada markets Canada internationally. Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy.

Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada internationally as a premier four-season tourism destination.

We are a leader in industry knowledge, and provide intelligence, tools, and insights to our partners—equipping them to optimize their business and maximize their reach.

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  • 3 days ago

    Senior Director, Global Marketing

    Destination Canada - Vancouver, British Columbia, Canada
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    We are seeking an experienced, forward-thinking marketing leader to join Destination Canada as Senior Director, Global Marketing for a 14-month maternity leave coverage. Reporting to the Senior Executive Director, Global Marketing, this role is central to shaping and advancing our global marketing vision. The Senior Director leads the evolution and coordination of strategic planning cycles, aligning internal teams, market leads, and agency and industry partners to bring strategic priorities ...

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