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Confidential
Irvine, California, United States
10 hours ago

Description

DIGITAL MARKETING MANAGER

Financial services firm in Orange County, California with various business lines seeks an experienced, hands-on Digital Marketing Manager to join our team.

RESPONSIBILITIES

Design

  • Strategy, Branding & Value Proposition Development
  • Marketing Plans & Initiatives
  • Client Journeys, Channels & Funnels
  • Budgets
  • Reporting & Analysis
  • Success Measurement (i.e. closed sales, gross revenue, net profit)

Build & Execute

  • Design and build websites, landing pages, data capture forms, and other digital properties
  • Create targeted demand generation, lead nurturing & brand awareness
  • Build social media, viral marketing, affiliate marketing, inbound marketing, public relations, SEO, SEM, pay per click and other campaigns
  • Develop and create direct response marketing, lead scoring, lead ranking, lead routing, lead nurturing, demand generation, online sales funnel, marketing automation, and other campaigns
  • Design and manage CRM and digital marketing system automation buildout and campaign execution
  • Develop and create nurturing and drip campaigns, customer education programs, online webinars, customer retention programs, data and target list mining, list identification and management, other strategies and techniques
  • Drive the writing and creation of financial related content with a compelling marketing message and call to action; including, articles, blog posts, marketing pieces, breaking news and updates and related content

Manage

  • Marketing All Campaigns
  • Results Reporting
  • Marketing Calendar Management
  • Forecasting & Campaign goal setting
  • Marketing Program Refinement
  • CRM System Refinement
  • Budget Management
  • Reporting & Recommendations

PERSONAL ATTRIBUTES

Player/coach – this is a hands on role for someone who can do and manage. They must be customer focused, a people person, self-motivated, efficient, forward thinking, strategic and results oriented, and have a sense of humor.

COMPETENCIES & SKILLS

  • Experience building digital marketing platforms and programs is mandatory
  • Ability to configure and align systems digital marketing programs with CRM systems is required.  hubspot experience strongly desired.
  • Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing and Other Search Engines
  • Social Media, Audio & Video; including, posting, metatags, production and editing
  • Ad Programs; including, Google, Bing, LinkedIn, Facebook
  • Effective verbal and listening communication skills
  • Superior written communication skills
  • Some coding experience is highly desired
  • Problem Solving/Analysis/Recommendations
  • Flexibility
  • Time Management
  • Team Player

EDUCATION & EXPERIENCE

  • Bachelor’s degree or equivalent
  • 7+ years of digital marketing experience
  • 3+ years of recent marketing experience in the financial services industry

LOCATION & HOURS

  • Orange County, California
  • Full time

COMPENSATION

  • Base salary (starting salary will depend on skills and experience)
  • Health, dental & vision
  • Performance-based bonuses

APPLY CONFIDENTIALLY

Reply to this job post with your resume.



Requirements

PERSONAL ATTRIBUTES

Player/coach – this is a hands on role for someone who can do and manage. They must be customer focused, a people person, self-motivated, efficient, forward thinking, strategic and results oriented, and have a sense of humor.

COMPETENCIES & SKILLS

  • Experience building digital marketing platforms and programs is mandatory
  • Ability to configure and align systems digital marketing programs with CRM systems is required.  hubspot experience strongly desired.
  • Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing and Other Search Engines
  • Social Media, Audio & Video; including, posting, metatags, production and editing
  • Ad Programs; including, Google, Bing, LinkedIn, Facebook
  • Effective verbal and listening communication skills
  • Superior written communication skills
  • Some coding experience is highly desired
  • Problem Solving/Analysis/Recommendations
  • Flexibility
  • Time Management
  • Team Player

EDUCATION & EXPERIENCE

  • Bachelor’s degree or equivalent
  • 7+ years of digital marketing experience
  • 3+ years of recent marketing experience in the financial services industry

Job Information

  • Job ID: 63498256
  • Location:
    Irvine, California, United States
  • Position Title: Digital Marketing Manager
  • Company Name For Job: Confidential
  • Industry: Banking / Accounting / Financial
  • Job Function: Marketing
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 7-10 Years
  • Required Travel: 0-10%
  • Salary: $100,000.00 - $130,000.00 (Yearly Salary)
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