Description

JobTarget is a leading company in the online job search and recruiting industry. Our team is comprised of experts in recruitment, e-commerce, and online job search. Thousands of corporate recruiters use our products and reach millions of job seekers. The company values work-life balance, rewarding risk and creativity, and an open culture.

About this role

The company values work-life balance, rewarding risk and creativity, and an open culture. You, as our Director of Marketing, will help us develop and optimize our lead generation operations, as well as establish our brand position and messaging. You will be given autonomy to help develop JobTarget into a marketing machine that other B2B companies envy and our competitors fear. Help us change how people search for jobs, advance their careers, and how organizations find the right talent to succeed in their missions.

Responsibilities:

• Develop and implement a strategic marketing and communications plan to advance JobTarget’s brand identity in a competitive and evolving market
• Manage all marketing functions to achieve objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction
• Lead and manage Direct Marketing, Advertising, Online Marketing and Event Marketing
• Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
• Manage marketing budget
• Conduct and analyze market research to determine competitiveness and identify opportunities
• Setup workflow processes for lead generation and nurturing using HubSpot
• Oversee corporate and product SEO/SEM initiatives
• Ensure corporate website clearly articulates brand and product value propositions and is optimized as a sales and lead generation channel
• Support sales force by executing, tracking, and measuring lead generation and marketing campaigns
• Create effective sales tools and marketing collateral including sales sheets, case studies, whitepapers, etc.
• Establish a regular marketing webinar program
• Manage trade show program and optimize ROI
• Manage social media strategy and channels

• 3+ years’ experience in progressive marketing roles and at the senior management level
• Strong understanding of HubSpot and best practices to maximize lead generation and communication to accounts
• Demonstrated success in B2B marketing, preferably at a medium-sized, high-growth technology company
• Understanding of market segmentation and data-driven marketing strategies
• Track record of high-performance meeting targets and objectives
• Strong analytical, planning, and budgeting skills
• Excellent verbal and written communication skills
• The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
• The ability to manage multiple, complex priorities within demanding timeframes
• Demonstrated leadership/supervisory and project management skills 
• Bachelor’s degree in business, management, communications, or marketing required; MBA preferred
• Effective and comfortable in an entrepreneurial environment and working independently
• Self-motivated, goal-oriented, and driven to succeed

JobTarget provides a high-energy growth environment, along with excellent benefits including PTO, medical, dental, and 401(k) with a match. Annual base pay range: $135,000.00 - $155,000.00 + bonus potential. 

Employees may also be eligible to participate in JobTarget’s Equity Incentive Plan. 

JobTarget is an equal opportunity employer.

Apply Here

PI265817581