Description
Director of Marketing & Communications
Miami University
Oxford, OH
Job Description Summary:
Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career. With more than 240,000 high-achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage.
Miami University’s Communications and Marketing department has been charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of over 70 marketing and communications professionals and is looking to hire a director of communications and marketing for the College of Arts and Science. Reporting to the Senior Director of Academic Marketing and Communications in University Communications and Marketing with a dotted line to the Dean of the College of Arts and Science, the Director for Marketing and Communications for the College of Arts and Science is responsible for developing integrated, comprehensive and omni-channel marketing communications plans designed to help the College reach its enrollment goals and build its reputation both regionally and nationally. The incumbent will work closely with the Dean of the College of Arts and Science and will serve as a liaison between the Office of University Communications and Marketing and the College. This position has been approved for remote hybrid work: 3 days on campus and 2 days remote. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Duties and Responsibilities
Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Arts and Science. - 70%
- In collaboration with leaders in UCM, CAS, and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals.
- Create and strategically execute marketing and communications plans to raise the College of Art and Science’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
- Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, media request responses, and targeted media contacts.
- Lead writer, editor, and publisher for recruitment collateral and all other CAS material including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like.
- Manage vendors and freelancers that support marketing and communications for CAS (video, graphic design, PR, etc.)
- Develop strategies for digital marketing.
- Oversee the division's web presence and collaborate with web team members to plan and implement university strategies and departmental requests.
- Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Work with colleagues across the university to advance university-wide communication and enrollment management strategies. - 15%
- Represent the College of Arts and Science through participation in regular meetings of university-wide communicators (remotely or in person).
- Collaborate with university-wide colleagues on special projects.
Serve as a liaison between University Communications and Marketing and the College of Arts and Science, developing and assessing measurable goals and objectives that advance both Miami and the College of Arts and Science. - 15%
Other duties as assigned.
Minimum Qualifications:
- BA/BS degree with an emphasis in business, communications, marketing, journalism or a related field.
- At least five years of professional communications, marketing, journalism or relevant experience.
Required Knowledge, Skills, and Abilities:
- Excellent written and oral communication skills
- Ability to develop powerful messages for a wide range of audiences on diverse topics
- Strong project management skills
- Conceptual graphic design skills.
- Experience developing marketing or communications campaigns.
- Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
Desired qualifications:
- MA/MS/MBA degree in business, communications, marketing, journalism or relevant field.
- At least five years of managerial/director experience in public relations, marketing or communications
Preferred Knowledge, Skills, and Abilities
- Demonstrated understanding of the higher education environment.
- Experience with multicultural marketing and communications.
- Demonstrated understanding of the value of storytelling.
- Experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals.
- Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)
Required Application Documents
To be considered for this position, please submit a resume, cover letter, and two writing samples.
https://miamioh.wd5.myworkdayjobs.com/en-US/miamioh-staff/job/Nellie-Craig-Walker-Hall/Director-of-Communications-and-Marketing_JR103394?q=JR103394
Additional Information
A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.
Miami University Values Statement
Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.
For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.
Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: https://miamioh.edu/life-at-miami/university-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.
Labor Law Posters for Applicants
Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.
Benefits Eligible: Yes
