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Veracity Media
Remote, United States
21 hours ago

Description

About Us

Veracity Media is a social impact-driven digital strategy agency specializing in email marketing, digital fundraising, advertising, design, and website development. From municipal or state assembly races all the way to the buzziest statewide campaigns, we work to provide digital strategy consulting that makes a real difference. 

We work with rising stars like Rep. Jahana Hayes and Rep. Eric Swalwell and helped elect historic changemakers like Reps. Ayanna Pressley, Lucy McBath, and Ritchie Torres. We’ve defended critical Democrats in red turf like Rep. Matt Cartwright and Rep. Josh Harder, and helped achieve real change on the ground with organizations like the Campaign for Free College Tuition, Close the Gap California, and SEEC PAC. Veracity’s digital work has an IRL impact. Will you join us?

Description

We’re looking for a Digital Advertising Strategist who will work with us to manage advertising campaigns for a wide range of candidates, causes, and organizations.

Veracity runs advertising with a wide array of objectives. From soliciting new donations for a rock star candidate, to driving voters to the polls for a tossup race, to building a list for a new organization, advertisements have the power to motivate people to do things.

As a Digital Advertising Strategist, you’d be on the frontlines of this work from strategy, to media planning, to buying, to reporting and making optimizations. If this sounds exciting, we’d love to hear from you!

Day to Day Responsibilities

  • Serve as a subject matter expert in digital ad operations for both clients and internal teams, keeping up to date with relevant news and trends.
  • Participate in internal and external messaging and strategy meetings.
  • Draft compelling copy to inspire action and drive donations.
  • Provide guidance to graphic designer and client teams on effective creative.   
  • Compile analytics and reports for clients.
  • Evaluate new technologies.
  • Place and monitor digital media buys – and making adjustments as necessary to optimize results. 
  • Evaluate digital advertising performance – produce detailed reports on campaigns. 
  • Consistently use findings to inform best practices.


Requirements

  • 2+ years of digital advertising experience; background in digital advertising campaign management. Google Display Network and Facebook/Instagram planning + buying experience required. Experience with other emerging platforms is a major plus!
  • Experience building, analyzing and optimizing programmatic campaigns
  • Experience managing spend rates, bidding, and overall budgets across platforms.
  • Experience running ad campaigns from knowing when to start those conversations, to budgeting to optimizing to knowing what to report to clients and how (could be in a different field, though)
  • Experience drafting ad content, giving creative direction for static and video creative
  • Experience drafting compelling ad copy

Bonus Skills

  • HTML / CSS skills 
  • Adobe Suite expertise
  • Experience writing in the voices of high-profile candidates or causes
  • Selling clients on increasing digital advertising budgets
  • Data Analytics: ability to run RCTs, add new targeting/audience tactics 
  • Proficient digital fundraising understanding

Salary and Benefits

  • The salary range for a full-time Digital Advertising Strategist is $55 - 66K.
  • Employee healthcare plan, including 100% of dental and vision 
  • 401K plan with 2% employer match
  • Unlimited vacation days, off federal holidays + the Friday after end-of-quarter months
  • $50 monthly mobile subsidy
  • $50 monthly internet subsidy
  • Remote work coworking space subsidy

Veracity Media is an Equal Opportunity Employer. It is Veracity’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws. People of color, women, people with disabilities, LGBTQ+ individuals, and veterans are strongly encouraged to apply.

Job Information

  • Job ID: 61138607
  • Location:
    Remote, United States
  • Position Title: Digital Advertising Strategist
  • Company Name: Veracity Media
  • Industry: Consulting Firm / Vendor
  • Job Function: Digital
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: None
  • Min Experience: 2-3 Years
  • Required Travel: 0-10%
  • Salary: $55,000.00 - $66,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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