Description

Job Summary

Health Information Associates (HIA) is seeking a driven, results-oriented Business Development Manager to generate new revenue and expand market awareness for its coding-related services, CDI solutions, and SaaS offerings.

 This role is ideal for a consultative sales professional who excels at converting inbound and outbound leads into new client relationships. The Business Development Manager will focus on qualifying opportunities, conducting discovery activities, presenting solutions, and closing business by leveraging HIA’s sales tools and marketing assets. Through strong relationship-building and solution-based selling, this role will directly contribute to revenue growth while strengthening HIA’s market presence and brand credibility.

Requirements

Required Skills and Experience

Associate or bachelor’s degree preferred
Minimum of 2 years of direct sales experience in: Coding, CDI and/or HIM areas
Hospital, Ambulatory Surgery Center and Physician Group settings
Proven success in consultative, solution-based selling
Demonstrated ability to qualify and convert leads
Strong organizational, time-management, and follow-up skills
Intermediate to advanced proficiency with:Microsoft Office
Virtual meeting and video conferencing platforms (Microsoft Teams)
Experience with HubSpot preferred
Excellent verbal and written communication skills
Strong critical-thinking and problem-solving abilities
Ability to work independently with minimal supervision

Essential Job Functions

Establish new client accounts through a structured outbound sales approach, primarily using virtual sales methods (online meetings, presentations, video conferencing)
Build and maintain a strong pipeline of qualified prospects aligned with revenue objectives
Maintain in-depth knowledge of HIA’s services, operational processes, and pricing structures
Support and participate in the management of existing client accounts to strengthen relationships and promote client retention
Expand revenue opportunities through cross-selling and identification of additional client needs
Collaborate with Business Development, Operations, Marketing, and Executive Leadership to support demand-generation initiatives
Monitor competitive offerings, pricing strategies, and market trends
Utilize HubSpot to:Track leads
Document sales activities and client communications
Produce accurate activity and pipeline reports
Attend industry trade shows as needed (occasional travel)
Perform other duties as assigned