Description
Senior Manager, Marketing
Washington, D.C.
The American Pharmacists Association is the largest association representing pharmacists in all practice settings in the United States and is the only organization advancing the entire pharmacy profession.
Our expert staff, and strong volunteer leadership, including many experienced pharmacists, allow us to deliver vital leadership to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients. From our headquarters in Washington, D.C., APhA prepares members to thrive at every career stage and in every pharmacy setting with world-class continuing education, transformative events, unique practice tools, and timely solutions to complex challenges. We’re committed to helping them deliver outstanding patient care, receive due recognition, and work at a full scope of practice. APhA advocates to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.
WHAT WE’RE ABOUT
Collaboration- We strive to produce meaningful products and services in the spirit of trust and partnership throughout the organization. To achieve success, we are flexible, adaptable, open-minded, cooperative, and inclusive.
Accountability- We strive to meet the highest standards of ethical behavior. Integrity, transparency, and personal responsibility drive everything we do. We are good stewards of organizational and human resources, and we are champions for our members and colleagues.
Respect- We are committed to seeking to understand others’ perspectives and appreciating our differences; treating others with consideration, thoughtfulness, and empathy; recognizing, acknowledging, and supporting each other; being fair to and supportive of our colleagues; attentively listening, and communicating tactfully and sensitively.
Excellence- We strive to deliver high-quality, innovative, and best-in-class products and services that offer high value to members and stakeholders. We embrace a culture of continuous learning and improvement.
WHAT YOU’LL DO
As the Senior Manager, Marketing, you will:
- Develop creative and tactical implementation processes for all assigned marketing campaigns in support of APhA’s Practice Affairs, Education, and Business Development departments. Responsibilities include creating and/or coordinating campaign messaging; managing the creative process; and analyzing campaign results.
- Craft and/or coordinate messaging for print and digital collateral, emails, newsletters, web, and social channels; measure campaign performance; and make data-driven adjustments as needed.
- Develop and implement strategic marketing plans to drive awareness of APhA’s well-being initiatives and Practice Implementation Center.
- Create and execute strategic marketing plans for the Education and Business Development teams. Marketing responsibilities include, but are not limited to, webinars, corporate sponsored programs, Certificate Training Programs, Advanced Training Programs, as well as any new products, services, or initiatives.
- Contribute to the development of integrated marketing strategies of both long- and short-term campaigns supporting APhA products, services, and initiatives.
LOCATION: Washington, DC – Hybrid, two days a week in the office (Tuesday & Thursday)
Requirements
WHO WE’RE LOOKING FOR
APhA may be the right fit for you have:
Experience and Education required:
- A BA or BS in Marketing or Communications is required. An MA or MS in Marketing or Communications, preferred
- A minimum of 5+ years of related experience in marketing in association, agency, and/or industry is required.
Skills, Knowledge and Abilities required:
- State, federal, and local government policy along with healthcare-related experience is a plus.
- Strategic thinker with the ability to develop and execute comprehensive marketing plans
- A proactive, solution-oriented mindset with a positive attitude; receptive to feedback and committed to continuous improvement.
- Exceptional time management and prioritization.
- Ability to collaborate with cross-functional stakeholders to understand their content needs and develop audience-specific messaging.
- Strong analytical and strategic thinking skills to lead stakeholder engagement, campaign planning, execution, and optimization.
- Excellent oral and written skills, with a strong ability to craft compelling narratives for diverse audiences and platforms.
- Exceptional organizational and project management capabilities to oversee, build out, and maintain content projects for internal and external channels.
- Ability to work well with internal teams, external partners, and vendors to deliver high-quality materials under tight deadlines.
- Proven ability to manage a demanding workload under pressure, consistently delivering high-quality results in a fast-paced environment.
- Computer proficiency using Microsoft Office Suite.
- Experience with Asana a plus.
MORE ABOUT US
APhA offers a comprehensive and competitive compensation and benefits program that includes:
- A salary of $81,000-$98,500 that commensurate with experience
- Hybrid Work Schedule (T/TH in office)
- Medical/Dental/Vision Insurance
- Employer paid Life, AD&D, and Short-Term Disability Insurance
- Traditional & Roth 401(K) plans with employer match
- Fourteen paid holidays
- Four floating holidays
- Generous Paid Time Off Policy
- Paid Medical Leave/Paid Family Leave/Paid Parental Leave
- Commuting Benefits
- Professional Development Funds
APhA does not make hiring decisions on the basis of race, color, creed, ethnicity, national origin, gender, gender identity, sexual orientation, socio-economic background, age, disability, veteran status, religion, political affiliation, or any other characteristic protected by state, federal, or local law.
Applicants must be currently authorized to work' in the United States on a full-time basis.
