Description
To be considered for this position, applicants must apply through our careers site: https://www.careers.luc.edu/postings/34905
Job Summary:
Assists with the development of marketing and communications materials used for student recruitment. This position will support a variety of marketing activities including:
The creation of content for use in print, web and social media channels
Writing and editing for video scripts
Video production
Provide assistance with digital media campaign tracking and reporting
Duties and Responsibilities:
The Marketing Cloud Administrator manages web administration and digital marketing efforts for the University’s Advancement division. This role oversees CMS and various digital platforms (Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT), ensuring alignment with institutional priorities while managing online event registrations, donation pages, microsites, surveys, and email invitations. They develop user-friendly web templates, optimize online content, and lead web analytics using Google Analytics and SiteImprove. In Marketing Cloud, they build dynamic email campaigns using HTML, AMPscript, data extensions, journeys, and SQL, oversee data segmentation and automation, and ensure compliance with email best practices. With expertise in web development, digital marketing, and data-driven strategy, this position enhances the University’s online engagement and communications.
Web Administration & Management
- Oversee the utilization of CMS and various digital platforms (e.g., Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT) by the University. Coordinate with Advancement,
- University Marketing and Communications, and ITS to ensure environments are meeting priorities.
- Ensure the correct flow of data in the Salesforce ecosystem between Salesforce, Marketing Cloud, and Cvent.
- Manage the design and creation of online event registrations, online donation pages, websites, microsites, survey forms, and email invitations for the Advancement division.
- Edit and optimize images and content for use online.
- Manage the development of web templates that can be easily used and modified by non-technical staff.
- Act as the lead for web analytics, utilizing Google Analytics and SiteImprove to monitor site performance, identify opportunities for improvement, and collaborate with stakeholders to optimize digital strategies.
- Ensure content follows guidelines for best practices (meta tags, alt text, internal linking).
- Oversee content lifecycle management (publishing, updating, and archiving) to maintain brand consistency and optimize user experience.
Marketing Cloud
- Develops and maintains a thorough understanding of the technical workings of HTML email, including coding techniques and best practices to ensure consistent display of content in a wide range of email clients.
- Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform, including:Develops personalized/dynamic email messages, landing pages, and automated campaigns, with proficiency in HTML for customization and optimization.
- Segments and pulls dynamic subscribers/contacts for campaigns.
- Queries data with SQL, sets up content blocks and personalization within emails using AMPscript.
- Builds data extensions and journeys for use in email delivery.
- Leads the collection of email analytics and reports on email performance to colleagues and partners.
- Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).
Requirements
Minimum Education and/or Work Experience:
Bachelor’s degree in related field supplemented with 2-3 years work experience in related field.
