Description

Connecticut College invites nominations and applications for the position of Vice President for Marketing and Communications (VPMC). This is a dynamic opportunity to lead a talented team and transform the College's marketing and communications enterprise. This is an exciting moment for Conn: the institution is ready to refresh its brand, embrace digital innovation, and amplify the distinctive strengths that make it a top liberal arts college. The next VPMC will bring creativity, strategic vision, and collaborative leadership to elevate Conn's visibility and impact in a rapidly changing communications landscape.

Reporting to President Andrea E. Chapdelaine, Ph.D., the Vice President for Marketing and Communications is the chief communications and brand officer of Connecticut College, responsible for shaping and advancing the College's reputation and visibility on a national and global scale. The VPMC provides strategic leadership and drives strategic alignment for all aspects of marketing and communications, including brand, advertising, earned media, social media, creative services, web presence, and executive communications. This role is central to articulating the College's excellence, innovation, and commitment to equity through compelling narratives and integrated content strategies aligned with institutional goals that engage diverse audiences and have an impact.

Founded in 1911, Connecticut College is a highly selective liberal arts college located in New London, Connecticut, overlooking the beautiful Thames River and Long Island Sound. The College enrolls approximately 1,800 students from across the country and around the world, offering more than 50 majors, minors, and interdisciplinary programs. Known for its innovative Connections curriculum, Connecticut College integrates academic rigor with career preparation, global engagement, and sustainability. With a vibrant campus community, NCAA Division III athletics, and a network of more than 25,000 alumni, the College is committed to academic excellence, equity, and full participation as it enters its second century of leadership in higher education.

As a key member of the senior administration, the VPMC works closely with the president and other senior leaders to develop and execute strategic initiatives that support enrollment, fundraising, and institutional advancement. This role is central to advancing enrollment and fundraising goals through integrated, data-driven marketing and communications strategies. The VPMC also serves as the College's primary spokesperson during times of crisis and ensures 24/7 readiness and coordination for emergency communications. In addition, the VPMC leads a skilled, responsive, and committed team of professionals while overseeing all marketing and communications functions, including Advancement and Admission communications, athletic communications, and digital engagement. The position also staffs the Marketing and Communications Committee of the Board of Trustees and serves as a trusted advisor on matters of public perception and media relations.

The department is poised for transformation, building on a strong foundation of talent. Experienced and committed to excellence, the team needs a leader who can build trust, unify operations, and implement best practices in modern marketing and digital strategy. This includes replacing outdated systems, adopting mobile-first and accessibility-focused web design, and leveraging analytics to drive decision-making. This role offers an opportunity to elevate Connecticut College's brand, strengthen engagement with diverse audiences, and align messaging with institutional priorities.

The VPMC is charged with creating and implementing a cohesive, integrated brand strategy for the College; generating innovative ideas to raise its profile regionally, nationally, and internationally; and ensuring that all communications reflect the College's values of academic excellence, integrity, equity, and full participation. This leader will bring exceptional strategic vision, creativity, and operational expertise to a department ready for modernization and growth. This leader will play a critical role in defining the College's voice, ensuring consistency across platforms, and leveraging technology and data-driven strategies to maximize impact.

All applications, nominations, and inquiries are invited. Applications should include, as separate documents, a CV or resume and a letter of interest addressing the themes in the profile.

WittKieffer is assisting Connecticut College in this search. For fullest consideration, candidate materials to include a CV and Letter of interest should be received by March 15, 2026. Please visit the WittKieffer website for the search or contact team Charlene Aguilar and Jenna Brumleve at:

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