Description

ROLE SUMMARY

The Senior Product Manager for Hympavzi will lead the successful launch and growth of Hympavzi in the Korea market.
This role is responsible for translating global brand strategy into strong local execution through integrated brand planning, cross-functional collaboration, and customer-centric commercialization, in line with Pfizer's launch excellence and marketing transformation principles.

ROLE RESPONSIBILITIES

Brand Strategy, Launch Excellence & Integrated Planning

• Lead the end-to-end Hympavzi launch in Korea, aligned with Pfizer's Launch Excellence framework and stage-gated governance
• Translate International Brand Strategy into a robust local Brand Plan & Operating Plan, grounded in clear "Where to Play / How to Win" choices
• Own Integrated Brand Planning (IBP), ensuring tight alignment across Brand Strategy, ICP, Medical, Access, Supply, and Field execution
• Drive Must-Win Moments (MWMs) across the patient and HCP journey, addressing unmet needs and treatment trade-offs
• Leverage early-launch market learnings and RWE insights to continuously refine launch and post-launch strategies

Integrated Planning & Omnichannel Marketing

• Develop and manage Integrated Channel Plans (ICP) for both short-term launch and long-term growth
• Drive customer-centric omnichannel execution across priority HCP and stakeholder segments
• Collaborate with internal and external partners (ICO, CMO, agency teams) to ensure content effectiveness, consistency, and reuse
• Continuously optimize plans based on performance data, insights, and market feedback

Sales Collaboration & Field Enablement

• Partner closely with Sales to develop and execute a clear Plan of Action (PoA)
• Translate brand strategy into actionable field strategy and launch priorities
• Define, track, and monitor key performance indicators (KPIs) to assess execution quality and business impact
• Act as a strategic partner to the field to ensure strong launch readiness and execution excellence

Cross-Functional Leadership

• Work effectively across cross-functional teams including Medical, Health & Value, Regulatory Affairs, IPC, CEI, GSC, SOQ, Legal, and Compliance
• Understand interdependencies across functions and proactively manage risks impacting launch success
• Foster collaborative and agile ways of working to support timely and high-quality decision-making

Market Insight, Forecasting & Performance Management

• Analyze market intelligence, customer insights, and competitive dynamics to inform strategic decisions
• Develop accurate sales forecasts based on market assumptions, access scenarios, and business strategy
• Identify growth opportunities within the hemophilia market and proactively address risks
• Collaborate closely with GSC and alliance partners to ensure stable demand and supply management

Financial & Resource Management

• Manage brand budgets responsibly to ensure spending is aligned with strategic priorities
• Demonstrate strong financial discipline to support sustainable and profitable growth

Stakeholder & Customer Engagement

• Build and maintain positive, compliant relationships with key customers and opinion leaders
• Understand stakeholder needs and expectations to deliver meaningful value through brand initiatives
• Support the establishment of Hympavzi as a differentiated and trusted treatment option in the hemophilia ecosystem

BASIC QUALIFICATIONS

• Bachelor's degree or above

PREFERRED QUALIFICATIONS

• Preferably 3 years or above marketing experience or relevant experience in the pharmaceutical industry ( Job level depends on candidates' experience)
• Experience in launch management and/or specialty care (rare disease experience preferred)
• Strong strategic, analytical and communication skills
• Fluency in spoken and written both Korean & English
• Good interpersonal & communication skills
• Strong customer focus
• Strong drive for results
• Innovative & Creative thinking
• Strong teamwork
• High ethical standards (Integrity)

Work Location Assignment: On Premise

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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