Description

Work Flexibility: Hybrid

Summary :

The Product Manager is the local market expert for the segment and products- understanding trends, competitive landscape, product performance and customer/user needs- and connecting these inputs with existing or future products and solutions. You will work in close alignment with Marketing department to ensure aligned strategies and execution across the region and provide feedback to the team on the success of strategies, and effectiveness. Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.

What you will do :

• Market insight and expertise- including trends, competition, reimbursement, pricing, user needs (VOC), new product ideas, and customer perceptions of brand
• Align local discretionary budget, strategy, and execution of strategy to achieve growth and market share targets
• Enable, educate, influence, and align sales team to local marketing strategy and communicate updates on key performance indicators
• Research, launch, or reposition products in local marketplace to maximize sales and growth using 4P's and Big Picture methodology
• Identify, develop and maintain relationships with Stryker and competitor key opinion leaders (KOLs), reference centers and other influencers
• Identification, planning, organization, and execution of marketing events, TPECs, congresses, and other professional education activities
• Partner with Internal Education team to ensure sales force competency
• Assist with must-win product evaluations, tenders, or customer presentations
• Operational management of product portfolio- demand planning including anticipated equipment fleet needs, demonstration equipment, and local PLCM impact
• Develop trust and strong relationships with sales professionals, internal stakeholders, and customers including extensive field travel
• 50% Business Travel

What you need :

• Bachelor's degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)
• 5-7 years of marketing experience of which a significant portion is within Pharma/ med-tech industry (relevant sales/ R+D experience will be considered).
• Proven success record in leading marketing project incl. marketing plans, product launches and campaigns within healthcare industry.
• Extensive knowledge of product management processes, planning and execution
• Track record as contributor and marketing lead in cross-functional projects
• Broad experience in supporting the sales force and customer facing activities in the field.
• Excellent communication and presentation skills.

Travel Percentage: None