Description

JOIN OUR TEAM

As Senior Product Manager CRM, you will drive customer engagement and business growth through subscription management, newsletters and targeted communications (email, push, onsite). You will combine strategic vision, analytical skills and technical know-how to deliver best-in-class lifecycle marketing. This role focuses on subscription growth, personalisation, engagement and data-driven optimisation. The position is permanent and based in Munich.

WHAT YOU'LL DO

• Own and execute the CRM roadmap for subscriptions, newsletters and targeted communications aligned with company goals
• Design and optimise segmentation, targeting and personalisation strategies across the customer journey
• Plan and deliver lifecycle campaigns end to end (concept, creation, build, QA, launch, reporting)
• Lead promotional and triggered campaigns, ensuring relevance, timeliness and performance optimisation
• Identify upsell and cross-sell opportunities to increase customer lifetime value and retention
• Collaborate with cross-functional teams (marketing, tech, data) to ensure seamless experiences
• Experiment with AI-driven personalisation and cross-channel orchestration, scaling proven solutions into core CRM processes
• Track and improve performance through KPI dashboards, A/B testing and data insights

YOU COME WITH

• At least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketing, with a preference for candidates from B2C, e-commerce, home & living or fashion sectors
• Strong understanding of CRM systems, email deliverability and subscription mechanics
• Hands-on experience with A/B testing, customer segmentation and campaign personalisation
• A proven track record in designing upsell and cross-sell initiatives that drive retention and growth
• Excellent analytical skills with the ability to turn data into actionable strategies
• Experience collaborating cross-functionally with marketing, tech and data teams
• Fluency in English
• Experience with HTML and SQL

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we're building the Superbrand in Design with a team that's shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with ideally 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT US

Westwing, Europe's #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe's premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing's team works together on its shared purpose to "Excite people to create homes that unlock the full beauty of life". Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We're made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the "wow, you work at Westwing?" crowd.

Diversity is deeply rooted in our culture. Our mission doesn't stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone's uniqueness, cultural differences and equal opportunity.

Department

Technology