Description

Marketing Brand Management Director (Irvine, CA) Develop and maintain company brand identity, including brand values, messaging, tone, and visual standards. Plan and direct multi-phase marketing campaigns for flagship and new game titles, including awareness, promotion, launch, and retention. Conduct market research, analyze competitor activity, and create player segmentation models to support positioning and targeting. Manage production of marketing assets with internal teams and external vendors to ensure consistency with global standards and local market needs. Oversee departmental budgeting, vendor contracting, resource allocation, and evaluation of marketing effectiveness. Coordinate with headquarters to align strategies and communication across global teams. Supervise marketing staff, establish team objectives, provide mentorship, and conduct performance reviews. 40hrs/wk, Offered wage: $99,216/yr, Bachelor's degree in Marketing / Business Administration OR related and 24 months of experience as Marketing manager OR related required. Resume to NC America, LLC Attn: JIN, Jeonghee, 100 Spectrum Center Drive, Suite 150, Irvine, CA 92618