Description

Marketing Specialist (Pasadena, CA) Gather data to determine potential sales of a product or service or plan a mktg or advertising campaign. Analyze information on competitors, prices, sales, & me-thods of mktg & distribution to employ search mktg tactics, web metrics, & dvlp recommendations to increase sea-rch engine ranking & visibility. Monitor industry statistics & follow trends using SEO, PPC, social media, email mktg & content creation. Master's deg in bus. admin, digital & strategic mktg, digital transformation or data analytics is reqd. 40 hrs./wk.