Description

We are seeking a dynamic Program Marketing Manager to lead the planning, execution, and optimization of marketing programs that drive awareness, engagement, and growth. This role requires a strong blend of strategic thinking, program management, and hands-on execution to deliver measurable impact across multiple channels. The Program Marketing Manager will collaborate with cross-functional teams (sales, product, partnerships, and communications) to design and implement integrated campaigns aligned with business goals.

Key Responsibilities

• Develop and manage marketing programs that support brand growth, product adoption, and lead generation.
• Plan, execute, and monitor integrated campaigns across digital, social, email, events, and partner channels.
• Collaborate with product, sales, and business units to align marketing strategies with organizational objectives.
• Manage campaign budgets, timelines, and performance metrics to ensure ROI and efficiency.
• Conduct market research, analyze customer insights, and identify opportunities for new marketing initiatives.
• Oversee content development (blogs, case studies, presentations, videos) to support program objectives.
• Track, measure, and report on program performance using KPIs (pipeline growth, conversion rates, engagement).
• Partner with external vendors, agencies, and partners to amplify program reach.
• Ensure consistent brand messaging and positioning across all programs and campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).
• 3+ years of experience in marketing, with at least 3 years in program, campaign, or product marketing.
• Proven success in managing integrated marketing campaigns with measurable business results.
• Strong understanding of digital marketing, content marketing, and lead generation strategies.
• Experience using marketing automation, CRM tools (e.g., HubSpot, Marketo, Salesforce).
• Excellent communication, project management, and stakeholder management skills.
• Analytical mindset with ability to translate data into actionable insights.

Skills & Competencies

• Strategic and creative thinker with strong execution skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Collaborative team player with leadership capabilities.
• Strong business acumen and market awareness.