Description

Overview

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Market Sales Manager will research and drive sales for all software products and services under the GolfNow umbrella. They will have ownership of the full sales cycle from prospecting, lead generation, cold calling, relationship building, and account penetration. The Market Sales Manager will also be responsible for account management and growing their existing book of business.

Job Duties

• Strong account management and relationship building experience
• Outside Sales calls to Golf Courses partners and prospects
• Preparation, presentation, and closing of customized golf course solutions
• Documentation of sales activities into CRM database
• Report generation of sales activities and revenues to be submitted to Regional Director on a regular basis
• Assist with market/course analysis to include web checks and opportunity email programs
• Implement marketing strategies to grow partner rounds and revenue
• Management responsibility of Multi-Course Operators relationships, as assigned by supervisor

The Market Sales Manager will be expected to become the expert on the local golf economy, which includes detailed knowledge of the golf courses, golf marketing outlets, market leaders, decision-makers, macroeconomic issues, and key competitors. The Market Sales Manager will use this detailed knowledge, under the assistance of their Area team to maximize the key performance metrics of the market. These metrics include: Number of Golf Course Clients & Overall Penetration, Product Adoption, Tee Time Utilization rates, and Local Customer (golfers) levels.

Basic Requirements:

• 5+ years of relevant experience
• Computer/Internet experience required
• Excellent communication and negotiation skills

Qualifications

Desired Characteristics:

• Experience with online distribution platforms/technology is a plus
• Salesforce or similar CRM experience
• College degree, preferred
• Business acumen with a problem-solving attitude
• Sales development and/or strategy experience
• Digital sales and marketing experience is a plus
• Proven track record of meeting and exceeding metrics and goals
• An ability to deliver on role duties and answer inquiries in a timely manner

Additional Requirements:

• Must reside in Connecticut or be willing to relocate within the assigned area.
• Must be able to travel regularly, work overtime, and on weekends as necessary.
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.