Description

Remote Work: Hybrid

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

The primary purpose of the Channel / Field Marketing Manager - Mexico is to work in partnership with area sales to develop strategic channel marketing plans, drive demand through the localization of global/regional campaigns, execute events, and create sales enablement tools. The advisor will develop and activate all channel and field demand initiatives and maintain strong field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate programs to regional market needs. It is also responsible for developing, implementing, and executing strategic marketing plans for targeted fields, including turnkey promotions, programs, and tools, which help accelerate growth.

Responsibilities:

• Lead development of Local Channel Markeitng Strategy aligned with the yearly/quarterly strategic objectives
• Collaborate with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, including events, ABM campaigns, and sales enablement tools
• Own content and campaign creation and regionalization to align with top sales priorities in territory
• Leverage multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target
• Manage marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
• Managed the planning and strategic initiatives with the selected channel partners, inclusive of all MDF budget management, allocation, and reporting.

Qualifications:

• Minimum Education: BA/BS degree or equivalent specified vertical business experience
• Minimum Work Experience (years): 5 to 8+ years B2B marketing experience with five years’ experience with supporting a specified vertical
• Key Skills and Competencies:
  • Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the long- and short-term priorities
  • Experience with Eloqua, Salesforce, and Demand base
  • Agility and leadership in working with and influencing virtual teams preferred
  • Fiscal responsibility via budget and project management preferred
  • Collaboration with Event management teams preferred
    
    Position Specific Information:
    • Travel Requirements: Up to 25% travel for regional events and training, as needed
    • Able to telework a hybrid work culture including 3 days in the office and 2 days home

Preferred Qualifications:

• Channel & Partner Marketing
• Strong experience working with channel partners, distributors, and resellers
• Ability to develop and execute joint marketing plans with partners
• Experience in partner enablement programs and go-to-market initiatives
• Proven ability to manage MDF (Market Development Funds) and co-marketing budgets
• Strong understanding of indirect sales and channel ecosystems

Field & Regional Marketing

• Experience executing field marketing campaigns aligned with regional sales priorities
• Ability to translate global marketing strategies into local execution
• Strong collaboration with Sales, Channel Managers, and Regional Leaders
• Experience supporting demand generation and pipeline acceleration

Campaign & Program Management

• Ability to plan, execute, and measure integrated marketing campaigns
• Experience with events, trade shows, partner events, and webinars
• Strong project management skills and ability to manage multiple initiatives simultaneously
• Data-driven approach to campaign performance, ROI, and lead tracking

Stakeholder Management & Communication

• Strong skills in cross-functional collaboration
• Ability to influence without authority across Sales, Marketing, and Partners
• Excellent communication and presentation skills
• Ability to manage external agencies and vendors

Analytics & Tools

• Experience using CRM and marketing automation tools (Salesforce, Marketo, HubSpot, etc.)
• Ability to analyze pipeline metrics, campaign performance, and partner contribution
• Strong reporting and forecasting skills

Soft Skills

Strategic thinker with strong execution mindset

Highly organized, proactive, and results-oriented

Ability to work in fast-paced, matrixed environments

Strong problem-solving and decision-making skills

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .