Description

General Responsibilities: The Digital Programs Coordinator manages the Boca Raton Museum of Art’s digital communications and content strategy, advancing the institution’s mission through creative storytelling, dynamic social media engagement, and innovative online learning experiences. Reporting to the Director of Learning & Engagement and working closely with the Associate Director of Marketing & Publications, the Coordinator maintains the social media strategy for both the Museum and Art School, ensuring alignment of voice, brand, and educational goals.

A central focus of this role is promoting programs for audiences of all ages, using digital tools to expand awareness. The Coordinator also produces digital and multimedia content that brings the Museum’s exhibitions and educational initiatives to life for diverse audiences online.
Specific Responsibilities: Digital Strategy & Social Media

Develop and maintain a comprehensive social media strategy for the Museum and its Art School, aligning educational goals with marketing priorities.
Plan and manage content calendars for multiple platforms (Instagram, Facebook, TikTok, YouTube, etc.) with a mix of promotional, educational, and behind-the-scenes content.
Create and manage campaigns that promote Art School classes, faculty expertise, and student achievements to build enrollment and visibility.
Ensure digital content is inclusive, accessible, and representative of the Museum’s values and community.
Monitor social media trends and platform updates to ensure the Museum’s social media strategy aligns with best and emerging practices. 
Content Creation & Production

Produce engaging multimedia content (short videos, digital guides, interviews, virtual walk-throughs, graphics, and photography) for social media, website, and digital platforms.
Capture and edit media from classes, exhibitions, and events for timely use.
Collaborate with Education and Curatorial staff to translate gallery teaching and public programs into online learning opportunities.
Coordinate campaigns with community partners and influencers.
Audience Engagement & Analytics

Monitor, analyze, and report performance metrics (engagement, reach, click-throughs, enrollment conversions).
Use data insights to refine strategies, boost enrollment for Art School programs, and strengthen engagement across digital platforms.
Foster direct engagement with followers by responding to comments, questions, and messages in coordination with front-line staff.
Cross-Departmental Collaboration

Work closely with the Associate Director of Marketing & Publications to ensure brand consistency across campaigns and platforms.
Collaborate with the Associate Director of Information Technology on website content strategy and updates.
Partner with Education, Curatorial, and Art School colleagues to share their work online.
Coordinate with Advancement staff to highlight donor impact stories and digital engagement metrics for reporting.
Administrative & Program Support

Maintain a digital asset library (images, videos, graphics) for ongoing use and archiving.
Manage vendor or freelancer relationships as needed for video editing, photography, or specialized campaigns.
Assist with grant writing and reporting for projects involving digital engagement.

Requirements

Required

Bachelor’s degree in communications, digital media, arts administration, or related field.
Minimum of one year experience in social media management, digital content creation, or digital communications.
Proven success developing and executing social media strategies that drive measurable results.
Excellent writing, editing, and storytelling skills tailored for digital platforms.
Proficiency with Adobe Creative Suite, Canva, video editing software (Premiere and After Effects), and CMS/social scheduling tools.
Strong organizational and time-management skills, with the ability to meet deadlines in a fast-paced environment.
Flexibility to work occasional evenings and weekends for events and content capture.

Preferred

Experience promoting educational or arts programs, ideally in a museum, nonprofit, or higher education setting.
Familiarity with enrollment-driven communications and digital marketing campaigns.
Knowledge of accessibility best practices for digital content (alt text, captioning, inclusive universal design).
Experience with CRM systems (Salesforce) or email marketing tools.
Bilingual (Spanish/English) a plus.