Description

JOB DESCRIPTION

KOCO-TV is seeking a highly motivated and dynamic Creative Services Director to lead the station's brand vision and execution. This role reports directly to the General Manager. The ideal candidate is a versatile, hands-on creative leader with the ability to shoot, write, and edit, while working efficiently within Adobe Creative Suite. They must thrive in a fast-paced environment, managing multiple projects simultaneously while elevating and maintaining the look, feel, and voice of a legacy brand. As the station's brand manager, this individual will lead a team of three talented writers and producers, developing and executing targeted, research-driven promotional campaigns across multiple platforms. These campaigns should strengthen KOCO-TV's connection with its audience and drive measurable growth. The successful candidate will bring a proven track record of brand growth, along with demonstrated experience building, mentoring, and inspiring high-performing teams. Strategic thinking, creative innovation, and strong leadership skills are essential for success in this role.

Job Responsibilities:

• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Schedule staff station community and promotional events
• Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
• Supervise creative team in brand, image, and daily topical promotion
• Produce on and off-air promotions
• Special projects coordination & fulfillment
• Produce effective news & programming promotion
• Produce & post targeted social media marketing
• Manage inventory for daily on-air logs as directed and as needed
• Attend outside community functions or meetings
• Identify and implement strategies for increasing station ratings and brand awareness
• In-person attendance is required

Requirements:

• A minimum of 5 years in station marketing/promotion/brand management.
• Wide Orbit and ENPS experience is a plus
• Must have a winning attitude and a commitment to excellence and quality promotion
• Must have proven skills of collaborating with News staff and station personnel
• Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
• Non-linear editing required; efficient in Adobe Creative Suite or similar application
• Creative writing and conceptualization; able to craft compelling messages based on station research
• Excellent verbal communication & strong writing skills
• Detailed oriented & organized
• Excellent communication & interpersonal skills
• Demonstrated personnel management and development skills
• Graphic Skills preferred
• Valid driver's license (hire is contingent on good driving record)
• Related experience and/or training considered as well as a combination of education and experience
• Military training from Defense Information School (DINFOS) will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.