Description

The University of Wisconsin-Platteville is seeking applicants for the Chief Enrollment and Marketing Officer.

The Chief Enrollment and Marketing Officer directs the recruitment, admissions, financial aid, and marketing units of the University, guiding resource allocation and personnel management in support of establishing and attaining institutional enrollment goals.

The Chief Enrollment and Marketing Officer will exercise strategic, operations, and tactical oversight, or direct responsibility, to create a holistic and well-integrated approach to the work of the unit and will exhibit a deep commitment to university success. The Chief Enrollment Officer will collaboratively set and achieve enrollment goals that increase the university’s market share while meeting tuition revenue targets.

This is a paid leave and benefit eligible position, with a salary of $120,000 – 130,000 commensurate with experience and education. 

Leadership and Management:

• Oversee multiple functional areas; including but not limited to: Admissions and Recruitment, Marketing, and Financial Aid
• Serve as the lead brand ambassador for the University, advancing the institution's identity, brand awareness, messaging, and marketing.
• Embody the UW-Platteville values, particularly Access and Success for students, taking a holistic approach to enrollment that balances recruiting with partnering with others on campus to promote student success.

Strategic Initiatives and Projects:

• Lead department and university-wide initiatives, including participating in university committees, contributing to the creation of department communications and publications, leading key initiatives that support enrollment, marketing, and recruitment, and sharing the responsibility for the future direction of the division.
• Partner with stakeholders to develop shared strategies and consistency in approaches for supporting students.
• Collaborate with Platteville Analytics and Institutional Research (PAIRS) and Information Technology Services (ITS) to ensure data integrity, security, and production of reports that support data-informed decision-making and create opportunities for solution-oriented change.
  
  
  

Requirements

• Master’s degree in higher education, business, leadership, or a related field (or equivalent experience)
• 7-10 years’ of progressively responsible experience in enrollment management, admissions, student recruitment, marketing, financial aid, or related higher education administration.
• Experience managing budgets, staff, and multiple functions
• Strategic planning and leadership: ability to develop and implement enrollment strategies aligned with institutional goals
• Data informed decision-making: history of using enrollment, recruitment, retention, and financial aid data to drive strategy