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B2B Marketing Manager

Spotlight Preferred
Ethisphere
REMOTE, United States
7 days ago

Description

The B2B Marketing Manager is a results-oriented role, responsible for building, executing, measuring, and optimizing B2B marketing campaigns to support goal achievement.  This individual will generate demand for new and existing customers as the primary mission. The individual in this role has a solid understanding of multi-channel marketing and knows how to create campaigns that cross email, social media, content syndication, and digital media. This person is competent in defining target segments for go-to-market purposes, partnering with product and sales teams to understand needs and solution benefits, and creating campaigns to execute in market leveraging those insights.  The individual will identify the right content and channels to deliver key messages that influence the buyers’ journey.  The B2B Marketing Manager is also adept at measuring performance of campaigns to deliver maximum return and prioritize tactics and channels moving forward.

 About Us

 At Ethisphere, we believe companies with strong ethical practices are more successful, better places to work, and make a positive impact on their communities. We help companies advance business integrity through data-driven assessments, benchmarking, and guidance. Ethisphere also honors superior achievement through the World’s Most Ethical Companies® recognition program, brings together senior leaders to collaborate on ethics and compliance with the Business Ethics Leadership Alliance (BELA), and showcases best practices at global events and in Ethisphere Magazine.

Ethisphere has an open and inclusive company culture and welcomes applications from individuals of all backgrounds. Employees are based across the United States, and work with a high degree of autonomy. Because the company has been all-remote since its founding, the organization has years of experience maintaining a collaborative, engaged culture despite geographic separation, including annual meetings at our headquarters in Scottsdale when possible. We are rapidly growing and seeking dynamic individuals willing to put forward new ideas and able to execute on them in the expanding ethics, compliance, ESG, and corporate culture space.

Responsibilities:

  • Develop and execute B2B marketing campaigns with the primary outcome being demand generation for Ethisphere solutions and services.
  • End-to-end management of email marketing, social media, digital media and content syndication campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization
  • Integrate email best practices, including automation, triggered/drip campaigns, template development, dynamic content, personalization and retargeting
  • Set campaign goals and KPIs then analyze and report on the efficacy of these campaigns and adjust for improvements going forward
  • Partner with other marketing team members to leverage thought leadership content, events, digital channels, and other assets successfully
  • Understanding of digital marketing to leverage digital channels, SEO, and website assets to increase overall campaign performance
  • Manage budgets assigned for campaigns

Desired Skills & Experience

Qualifications:

  • Bachelor’s Degree required; MBA a plus
  • 5 years of B2B marketing experience, ideally SaaS and services
  • Experience with marketing automation including Hubspot and Salesforce.com
  • Solid understanding of email best practices, and a proven track record of being able to successfully integrate best practices into an email program
  • Experience with Google Analytics, Google Ads, and SEO best practices
  • A team player who loves to collaborate
  • Excellent written and verbal communication skills
  • Results-driven with a passion to get the job done
  • Strict attention to detail and ability to meet deadlines
  • Ability to pull data from sources, analyze it, and make decisions based on data
  • Strong organizational and project management skills

Perks:

  • Full-time remote work
  • Health, dental, and life insurance
  • 401K plan and company match
  • Home office stipends
  • Company wellness stipend and program


Job Information

  • Job ID: 63166151
  • Location:
    REMOTE, United States
  • Position Title: B2B Marketing Manager
  • Company Name For Job: Ethisphere
  • Industry: Other
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Required Travel: 0-10%
  • Salary: $85,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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