Description

Central Washington University is recruiting an Associate Director of Marketing to join our Marketing and Communications team in Ellensburg, Washington. This role is central to our team and leads the marketing strategy and operations for the university. The role is a campus-based position, which means you get to see the lives you are impacting. The expected hiring range for the position is $65,000 to $78,000, with a considered hiring range of $78,000 to $84,000, depending on experience, plus CWU’s amazing benefits. 

Apply at careers.cwu.edu and search Job Code 7226

Who we are:

We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.  

Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres. You’ll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing, health services, police and public safety for the campus population of ~10,000 students.

Central Washington University has been named a Fulbright U.S. Scholar Program Top Producing Institution for the 2022-2023 academic year. In addition, for the seventh time in eight years, CWU is a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine. Come join us on our journey to encourage, inspire, and create spaces where all identities thrive on campus.

The CWU Office of Marketing and Communications is made up of marketing, communications, and creative professionals who are committed to promoting the university and elevating our brand. Our experienced team of professionals helps faculty, staff, students, and alumni share their successes, opportunities, and discoveries to key audiences.

Find out more at: https://www.cwu.edu/about/offices/marketing-communications/index.php 

What we offer: 

Our investment in you begins the day you join our team, a healthy and successful future for you is important to us.  We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program.  Learn more: CWU Benefits, Perks & Discounts Overview

The Role:

The Associate Director of Marketing provides strategic leadership, operational oversight, and cross-functional coordination for marketing strategy and implementation across Central Washington University. Reporting to the Associate Vice President of Marketing and Communications, the Associate Director of Marketing serves as the university’s lead marketing strategist and oversees all centralized marketing operations. This role is responsible for designing and executing multichannel campaigns that support institutional priorities in recruitment, retention, student success, and brand visibility.

The Associate Director leads key marketing teams and functions including digital and traditional marketing, marketing analytics, and campaign development (including paid and earned media). This position holds responsibility for marketing operations, including contract and vendor oversight, personnel supervision, and university-wide client engagement. The Associate Director of Marketing plays a central role in ensuring alignment with CWU’s integrated marketing plan and brand standards and leads innovation and continuous improvement in marketing strategies to meet evolving institutional needs.

All employees are expected to uphold and contribute to CWU’s vision, mission, and values, fostering a culture of student success and institutional excellence. The Associate Director of Marketing supports the mission, vision, and values of CWU by creating and promoting a culture of welcoming and belonging for potential students and families as well as the current CWU community. They practice inclusivity and engaging those they influence/lead in meaningful work that fosters strong relationships, stewardship of resources, and the integration of diverse perspectives.

Apply at careers.cwu.edu and search Job Code 7226

Requirements

Required Qualifications:

•  Bachelor’s degree in marketing, business, or related field
•  Three years of professional marketing experience
•  Proven experience managing complex marketing campaigns
•  Search Engine Optimization/Marketing and digital marketing experience
•  Exceptional writing and proofreading skills
•  Demonstrated ability and/or experience fostering a supportive and effective workplace while working with students and/or colleagues to uphold institutional excellence
• OR applicable combination of education and/or experience which demonstrates the ability to perform the essential functions of the position

Preferred Qualifications:

•       Master’s degree in marketing, business, or related field
•       Professional experience working on a marketing team
•       Experience leading marketing teams and developing strategic marketing plans
•       Use and understanding of project management tools and processes
•       Demonstrated commitment to improving access to higher education for students through various activities
• Experience or interest in mentoring students from a variety of backgrounds