Description
Are you ready to help local businesses thrive while building your own successful sales career? KMTV, The E.W. Scripps CBS affiliate in Omaha, Nebraska, is seeking an Account Executive who will drive growth for local businesses by connecting them with customers through innovative multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, utilizing everything from broadcast television to cutting-edge digital platforms including OTT video, social media strategies, and targeted digital campaigns to deliver measurable results for your clients.
WHAT YOU'LL DO:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned.
Requirements
WHAT YOU'LL NEED:
BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
WHAT YOU'LL BRING:
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
WHERE YOU'LL LIVE, WORK AND PLAY:
Omaha, Nebraska offers an exceptional quality of life with big-city amenities and Midwestern values. As the largest city in Nebraska, Omaha boasts a thriving economy, vibrant downtown district, and a strong sense of community that makes it consistently rank among the best places to live in America. The city's affordable cost of living, excellent schools, and family-friendly atmosphere create an ideal environment for both career growth and personal fulfillment.
The Old Market district serves as the heart of Omaha's entertainment scene, featuring cobblestone streets lined with unique shops, galleries, restaurants, and nightlife venues. The city is home to world-class attractions including the Henry Doorly Zoo and Aquarium, consistently ranked among the world's best zoos, and the College World Series at Charles Schwab Field. Omaha's rich cultural scene includes the Omaha Symphony, numerous theaters, and a growing arts community.
Outdoor enthusiasts will appreciate Omaha's extensive park system, including the scenic riverfront trails along the Missouri River and Heartland of America Park. The city's central location provides easy access to outdoor recreation areas while maintaining the convenience of urban living. With Fortune 500 companies headquartered here and a growing tech sector, Omaha offers excellent career opportunities in America's heartland.